KILLER Ad Copy – Headlines

Killer ad copy is what you need if you want to make money online or from home. So I’m going to show you right now how to write an ad so good people will be throwing money at you. Now wouldn’t that be fun? On Yeah!

What do you do first in Killer Advertising? Grab Attention!

Headlines Are More Important Than ANYTHING For Killer Ad Copy!

• Headlines MUST Stop Your Prospect COLD!
• They are an Ad for Your Ad.
• Everything MUST Have A Headline!
• Here are some Good Headline Words to use:
  • Free (the most powerful word)
  • Discover
  • Do you
  • Secrets of
  • New ways
  • Now is
  • Amazing
  • Facts You Should
  • Breakthrough
  • At Last
  • Advice To
  • The Truth Of
  • Protect
  • Life
  • Here Is The
  • Introducing
  • Just Arrived
  • Improvement
  • Remarkable
  • Startling
  • Offer

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• Easy Challenge
• The Truth About
• Bargain, Bargains
• You (the other most powerful word)
• Announcing
• Last Chance
• Yes
• Love
• Hate
• How Much
• How Would
• This is
• Only Way
• Sale
• Hurry
• How To
• Suddenly
• It’s Here
• Important Development
• Sensational
• Revolutionary
• Miracle
• Quick
• Wanted
• Advice To
• Compare

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Important Headline Tips

1: Never use ALL UPPER CASE lettering. I’ve found that placing caps on each word in the headline makes them more noticeable.
2: Use ” Marks Surrounding Headlines.”
3: You need to aim your appeal at basic human needs:

• Making money
• Saving effort
• Impressing others
• More leisure time
• Self improvement
• The need to belong
• Security
• Getting something others can’t

4: John Caples says:

• “First and foremost, try to get self-interest into every headline you write. Make your headline suggest to the reader that here is something he wants. This rule is so fundamental that it would seem obvious. Yet the rule is violated every day by scores of writers.
• If you have news, such as a new product, or a new use for an old product, be sure to get that news into your headline in a big way.
• Avoid headlines that merely provoke curiosity. Curiosity, combined with news or self-interest, is an excellent aid to the pulling power of your headline, but curiosity by itself is seldom enough. This fundamental rule is violated more often than any other. Every issue of every magazine and newspaper contains headlines that attempt to sell the reader through curiosity alone.
• Avoid, when possible, headlines that paint the gloomy or negative side of the picture. Take the cheerful, positive angle.
• Try to suggest in your headline that here is a quick and easy way for the reader to get something he wants.”

5: When Testing, Switch Only The Headline As A Variable Test.

• When In Doubt, Use One Of These 100 Headlines. Remember you can change some words to keep the feel but in your niche:

1. THE SECRET OF MAKING PEOPLE LIKE YOU
2. A LITTLE MISTAKE THAT COST A FARMER $3,000 A YEAR
3. ADVICE TO WIVES WHOSE HUSBANDS DON’T SAVE MONEY–BY A WIFE
4. THE CHILD  WHO WON THE HEARTS  OF ALL
5. ARE YOU EVER TONGUE-TIED  AT A PARTY?
6. STOP SMOKING EVEN IF YOU DON’T WANT TO
7. HOW A NEW DISCOVERY MADE A PLAIN GIRL BEAUTIFUL
8. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
9. THE LAST TWO HOURS ARE THE LONGEST–AND THOSE ARE THE TWO HOURS YOU SAVE
10. WHO ELSE WANTS A SCREEN STAR FIGURE?
11. DO YOU MAKE THESE MISTAKES IN ENGLISH?
12. WHY SOME FOODS EXPLODE IN YOUR STOMACH
13. HANDS THAT LOOK LOVELIER IN 24 HOURS–OR YOUR MONEY BACK
14. WHY SOME PEOPLE ALMOST ALWAYS MAKE MONEY IN THE STOCK MARKET
15. YOU CAN LAUGH AT MONEY WORRIES–IF YOU FOLLOW THIS SI,MPL E PLAN
16. WHEN DOCTORS “FEEL ROTTEN”, THIS IS WHAT THEY DO
17. IT SEEMS INCREDIBLE THAT YOU CAN OFFER THESE SIGNED ORIGINAL ETCHINGS–FOR ONLY $5 EACH
18. FIVE FAMILIAR SKIN TROUBLES–WHICH DO YOU WANT TO OVERCOME?
19. WHICH OF THESE $2.50 TO $5 BEST SELLERS DO YOU WANT–FOR ONLY $1 EACH
20. WHO EVER HEARD OF A WOMAN LOSING WEIGHT–AND ENJOYING 3 DELICIOUS MEALS AT THE SAME TIME?
21. HOW I IMPROVED MY MEMORY IN ONE EVENING
22. DISCOVER THE FORTUNE THAT LIES HIDDEN IN YOUR SALARY
23. DOCTORS PROVE TWO OUT OF THREE WOMEN CAN HAVE MORE BEAUTIFUL SKIN IN 14 DAYS.
24. HOW I MADE A FORTUNE WITH A “FOOL IDEA”
25. HOW OFTEN DO YOU HEAR YOURSELF SAYING: “NO, I HAVEN’T READ IT, I’VE BEEN MEANING TO”
26. THOUSANDS HAVE THIS PRICELESS GIFT–BUT NEVER DISCOVER IT!
27. WHOSE AT FAULT WHEN CHILDREN DISOBEY?
28. HOW A ‘FOOL STUNT’ MADE ME A STAR SALESMAN
29. HAVE YOU THESE SYMPTOMS OF NERVE EXHAUSTION?
30. GUARANTEED TO GO THROUGH ICE, MUD, OR SNOW–OR WE PAY THE TOW!
31. HAVE YOU A “WORRY” STORY?
32. HOW A NEW KIND OF CLAY IMPROVED MY COMPLEXION IN 30 MINUTES
33. 161 NEW WAYS TO A MAN’S HEART–IN THE FASCINATING BOOK FOR COOKS
34. PROFITS THAT LIE HIDDEN IN YOUR FARM
35. IS THE LIFE OF A CHILD WORTH $1 TO YOU?
36. EVERYWHERE WOMEN ARE RAYVING ABOUT THIS AMAZING NEW SHAMPOO!
37. DO YOU DO ANY OF THESE TEN EMBARRASSING THINGS?
38. SIX TYPES OF INVESTORS–WHICH GROUP ARE YOU?
39. HOW TO TAKE OUT STAINS…USE (PRODUCT NAME) AND FOLLOW THESE EASY DIRECTIONS
40. TODA Y…ADD $10,000 TO YOUR ESTATE–FOR THE PRICE OF A NEW HAT
41. DOES YOUR CHILD EVER EMBARRASS YOU?
42. IS YOUR HOME PICTURE-POOR?
43. HOW TO GIVE YOUR CHILDREN EXTRA IRON–THESE 3 DELICIOUS WAYS
44. TO PEOPLE WHO WANT TO WRITE–BUT CAN’T GET STARTED
45. THIS ALMOST-MAGICAL LAMP LIGHTS HIGHWAY TURNS BEFORE YOU MAKE THEM
46. THE CRIMES WE COMMIT AGAINST OUR STOMACHS
47. THE MAN WITH A ‘GRASSHOPPER MIND’
48. THEY LAUGHED WHEN I SAT DOWN AT THE PIANO–BUT WHEN I BEGAN TO PLAY!
49. THROWAWAY YOUR OARS!
50. HOW TO DO WONDERS WITH A LITTLE LAND!
51. WHO ELSE WANTS LIGHTER CAKE–IN HALF THE MIXING TIME?
52. LITTLE LEAKS THAT KEEP MEN POOR
53. PIERCED BY 301 NAILS…RETAINS FULL AIR PRESSURE
54. NO MORE BACK-BREAKING GARDEN CHORES FOR ME–YET OURS IS NOW THE SHOW­ PLACE OF THE NEIGHBORHOOD!
55. OFTEN A BRIDESMAID, NEVER A BRIDE
56. HOW MUCH IS “WORKER TENSION” COSTING YOUR COMPANY?
57. TO MEN WHO WANT TO QUIT WORK SOMEDAY
58. HOW TO PAINT YOUR HOUSE TO SUIT YOURSELF
59. BU¥ NO DESK–UNTIL YOU’VE SEEN THIS SENSATION OF THE BUSINESS SHOW
60. CALL BACK THESE GREAT MOMENTS AT THE OPERA
61. “I LOST MY BULGES…AND SAVED MONEY TOO”
62. WHY (BRAND NAME) BULBS GIVE MORE LIGHT THIS YEAR
63. RIGHT AND WRONG FARMING METHODS–AND LITTLE POINTERS THAT WILL INCREASE YOUR PROFITS
64. NEW CAKE-IMPROVER GETS YOU COMPLIMENTS GALORE!
65. IMAGINE ME…HOLDING AN AUDIENCE SPELLBOUND FOR 30 MINUTES
66. THIS IS MARIE ANTOINETTE–RIDING TO HER DEATH
67. DID YOU EVER SEE A “TELEGRAM” FROM YOUR HEART?
68. NOW ANY AUTO REPAIR JOB CAN BE ‘DUCK SOUP’ FOR YOU
69. NEW SHAMPOO LEAVES YOUR HAIR SMOOTHER–EASIER TO MANAGE
70. IT’S A SHAME FOR YOU NOT TO MAKE GOOD MONEY–WHEN THESE MEN DO IT SO EASILY
71. YOU NEVER SAW SUCH LETTERS AS HARRY AND I GOT ABOUT OUR PEARS
72. THOUSANDS NOW PLAY WHO NEVER THOUGHT THEY COULD
73. GREAT NEW DISCOVERY KILLS KITCHEN ODORS QUICK!–MAKES INDOOR AIR “COUNTRY-FRESH”
74. MAKE THIS I-MINUTE TEST–OF AN AMAZING NEW KIND OF SHAVING CREAM
75. ANNOUNCING …THE NEW EDITION OF THE ENCYCLOPEDIA THAT MAKES IT FUN TO LEARJ THINGS
76. AGAIN SHE ORDERS…”A CHICKEN SALAD, PLEASE”
77. FOR THE WOMAN WHO IS OLDER THAN SHE LOOKS
78. WHERE YOU CAN GO IN A GOOD USED CAR
79. CHECK THE KIND OF BODY YOU WANT
80. “YOU KILL THAT STORE–OR I’LL RUN YOU OUT OF THE STATE!”
81. HERE’S A QUICK WAY TO BREAK UP A COLD
82. THERE’S ANOTHER WOMAN WAITING FOR EVERY MAN–AND SHE’S TOO SMART TO HAVE “MORNING MOUTH”
83. THIS PEN “BURPS” BEFORE IT DRINKS-BUT NEVER AFTERWARDS!
84. IF YOU WERE GIVEN $200,000 TO SPEND–ISN’T THIS THE KIND OF (TYPE OF PRODUCT, BUT NOT BRAND NAME) YOU WOULD BUILD?
85. “LAST FRIDAY…WAS I SCARED!–MY BOSS ALMOST FIRED ME!”
86. 76 REASONS WHY IT WOULD HAVE PAID YOU TO ANSWER OUR AD A FEW MONTHS AGO
87. SUPPOSE THIS HAPPENED ON YOUR WEDDING DAY!
88. DON’T LET ATHLETE’S FOOT “LAY YOU UP”
89. ARE THEY BEING PROMOTED RIGHT OVER YOUR HEAD?
90. ARE WE A NATION OF LOW-BROWS?
91. A WONDERFUL TWO YEARS’ TRIP AT FULL PAY–BUT ONLY MEN WITH IMAGINATION CAN TAKE IT
92. WHAT EVERYBODY OUGHT TO KNOW…ABOUT THIS STOCK AND BOND BUSINESS
93. MONEY-SAVING BARGAINS FROM AMERICA’S OLDEST DIAMOND DISCOUNT HOUSE
94. FORMER BARBER EARNS $8,000 IN FOUR MONTHS AS A REAL ESTATE SPECIALIST
95. FREE BOOK–TELLS YOU TWELVE SECRETS OF BETTER LAWN CARE
96. GREATEST GOLD-MINE OF EASY “THINGS TO MAKE” EVER CRAMMED INTO ONE BIG BOO
97. $80,000 IN PRIZES! HELP US FIND THE NAME FOR THESE NEW KITCHENS
98. NOW! OWN FLORIDA LAND THIS EASY WAY …$10 DOWN AND $10 A MONTH
99. TAKE ANY THREE OF THESE KITCHEN APPLIANCES–FOR ONLY $8.95 (VALUES UP TO 15.45
100. SAVE TWENTY CENTS OFF TWO CANS OF CRANBERRY SAUCE–LIMITED OFFER I 00. ONE PLACE-SETTING FREE FOR EVERY THREE YOU BUY!

6: Always go with your BEST stuff FIRST! Don’t hold back.

7: BENEFITS, BENEFITS, BENEFITS! Features do not sell!

8: First. Get some 3XS cards and write out all the benefits to your product or service. Sort through them and find the best benefit. The “HOT BUTTON” should be the main thrust of your headline. Include some of those hot words we discussed earlier. Second. Write up a dozen or so headlines. Third. Go advertise your chosen headline with some body copy.

See My Next Article On Killer Ad Copy – Body

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